The Assessment of Museum Member Motivations: A Case Study

James D. Bigley; Mark Lane; Daniel R. Fesenmaier; Wesley S Roehl

The Assessment of Museum Member Motivations: A Case Study

James D. Bigley, Mark Lane, Daniel R. Fesenmaier, Wesley S Roehl

Emeriti, Retired & In Memoriam (CBSS)

Research output: Contribution to journal › Article › peer-review

Abstract

This paper outlines theoretical foundations, methodology, and key findings from a membership survey conducted by the San Antonio Museum Association in 1987. The study was designed to provide insights to a variety of assumptions upon which the Association's membership management and marketing strategies were based. Central among the questions to be answered were the determination of the motivations expressed by members for joining the Association and forecasting potential changes in member program preference and member attendance patterns.

Original language	American English
Journal	Visitor Studies: Theory, Research, and Practice
Volume	4
State	Published - Jan 1 1992

Disciplines

Arts and Humanities
Human Ecology
Leisure Studies
Museum Studies
Social and Behavioral Sciences

Access to Document

https://www.informalscience.org/sites/default/files/VSA-a0a5a9-a_5730.pdf

Cite this

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title = "The Assessment of Museum Member Motivations: A Case Study",

abstract = " This paper outlines theoretical foundations, methodology, and key findings from a membership survey conducted by the San Antonio Museum Association in 1987. The study was designed to provide insights to a variety of assumptions upon which the Association's membership management and marketing strategies were based. Central among the questions to be answered were the determination of the motivations expressed by members for joining the Association and forecasting potential changes in member program preference and member attendance patterns.",

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N2 - This paper outlines theoretical foundations, methodology, and key findings from a membership survey conducted by the San Antonio Museum Association in 1987. The study was designed to provide insights to a variety of assumptions upon which the Association's membership management and marketing strategies were based. Central among the questions to be answered were the determination of the motivations expressed by members for joining the Association and forecasting potential changes in member program preference and member attendance patterns.

AB - This paper outlines theoretical foundations, methodology, and key findings from a membership survey conducted by the San Antonio Museum Association in 1987. The study was designed to provide insights to a variety of assumptions upon which the Association's membership management and marketing strategies were based. Central among the questions to be answered were the determination of the motivations expressed by members for joining the Association and forecasting potential changes in member program preference and member attendance patterns.

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VL - 4

JO - Visitor Studies: Theory, Research, and Practice

JF - Visitor Studies: Theory, Research, and Practice

ER -

The Assessment of Museum Member Motivations: A Case Study

Abstract

Disciplines

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