Abstract
The purpose of this case is to demonstrate the importance of target market selection and positioning, particularly for businesses in small college towns. Additionally, other marketing and management issues are presented to stimulate understanding of the multitude of variables that impact restaurant success. This case is intended for those interested in marketing, management, entrepreneurship, hotel/restaurant management or retailing areas.
| Original language | American English |
|---|---|
| Journal | Journal of Business Case Studies |
| Volume | 5 |
| DOIs | |
| State | Published - Jan 1 2009 |
Disciplines
- Business Administration, Management, and Operations
- Marketing
Keywords
- Restaurant management
- Small business
- Entrepreneurship
- Target marketing