The Effectiveness of Promotional Products in Trade Show Settings: Recipient Perceptions of Recall, Usefulness and Company Image

Research output: Book, anthology, or report › Book

Original language	American English
State	Published - 2003

Keywords

TY - BOOK

T1 - The Effectiveness of Promotional Products in Trade Show Settings: Recipient Perceptions of Recall, Usefulness and Company Image

AU - Gruben, Kathleen H.

PY - 2003

Y1 - 2003

KW - Promotional products

KW - Trade show

KW - Recall

KW - Usefulness

KW - Company image

M3 - Book

BT - The Effectiveness of Promotional Products in Trade Show Settings: Recipient Perceptions of Recall, Usefulness and Company Image

ER -