The Effectiveness of Promotional Products in Trade Show Settings: Recipient Perceptions of Recall, Usefulness and Company Image

Research output: Book, anthology, or report › Book

Disciplines

@book{a65d54f9901f49afaae61fc4b5bbbb7e,

title = "The Effectiveness of Promotional Products in Trade Show Settings: Recipient Perceptions of Recall, Usefulness and Company Image",

keywords = "Promotional products, Trade show, Recall, Usefulness, Company image",

author = "Gruben, \{Kathleen H.\}",

year = "2003",

language = "American English",

publisher = "PPAI",

}

TY - BOOK

T1 - The Effectiveness of Promotional Products in Trade Show Settings

T2 - Recipient Perceptions of Recall, Usefulness and Company Image

AU - Gruben, Kathleen H.

PY - 2003

Y1 - 2003

KW - Promotional products

KW - Trade show

KW - Recall

KW - Usefulness

KW - Company image

M3 - Book

BT - The Effectiveness of Promotional Products in Trade Show Settings

PB - PPAI

ER -