@inproceedings{018975bca2f849daae21413a2f8dabb7,
title = "The effects of bullwhip on item level performance",
abstract = "This research investigates how information and material distortions affect the inventory management performance of a major retailer. Bullwhip effects (BWEs) are individually calculated for dozens of products carried by dozens of retail locations. Relationships between item/store-level BWEs and item/store-level performance measures including gross margins and inventory levels are tested and reported.",
keywords = "Bullwhip Effect, Empirical methods, Inventory management, Performance measurement, Simultaneous system of equations",
author = "Cesar Ayala and Geoffrey Dick and Gerard Burke and Alan Mackelprang",
year = "2015",
language = "English",
series = "2015 Americas Conference on Information Systems, AMCIS 2015",
publisher = "Americas Conference on Information Systems",
booktitle = "2015 Americas Conference on Information Systems, AMCIS 2015",
note = "21st Americas Conference on Information Systems, AMCIS 2015 ; Conference date: 13-08-2015 Through 15-08-2015",
}