The effects of commitment and trust on the relationship between service quality and university brand loyalty in time of crisis

Dongjun Rew, Wonsuk Cha, Jin Woo Kim, Joo Y. Jung

Research output: Contribution to journalArticlepeer-review

6 Scopus citations

Fingerprint

Dive into the research topics of 'The effects of commitment and trust on the relationship between service quality and university brand loyalty in time of crisis'. Together they form a unique fingerprint.

Social Sciences

Economics, Econometrics and Finance