The Fruitcake Capital of the World

Sara J. Grimes; Michael P. McDonald; John Leaptrott

The Fruitcake Capital of the World

Sara J. Grimes, Michael P. McDonald, John Leaptrott

Management

Georgia Southern University

Research output: Contribution to conference › Presentation

Abstract

Two different fruitcake companies in the same small town are discussed and their widely different strategies are presented. Each of the entrepreneurs began working with a “master baker” as little boys but later followed different paths to develop a successful fruitcake business. A brief history of the fruitcake is offered as evidence that the product has been around for hundreds of years and will likely not go away anytime soon in spite of the ridicule and humor that has surrounded fruitcakes during the past twenty-five years.

Original language	American English
State	Published - Jan 1 2013
Event	Academic and Business Research Institute International Conference (AABRI) - Duration: Oct 10 2013 → …

Conference

Conference	Academic and Business Research Institute International Conference (AABRI)
Period	10/10/13 → …

Keywords

Competition
Entrepreneurship
Family-owned business
Fruitcake
Strategy

Access to Document

The Fruitcake Capital of the WorldFinal published version, 87.6 KBLicense: Unspecified

Cite this

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title = "The Fruitcake Capital of the World",

abstract = " Two different fruitcake companies in the same small town are discussed and their widely different strategies are presented. Each of the entrepreneurs began working with a “master baker” as little boys but later followed different paths to develop a successful fruitcake business. A brief history of the fruitcake is offered as evidence that the product has been around for hundreds of years and will likely not go away anytime soon in spite of the ridicule and humor that has surrounded fruitcakes during the past twenty-five years.",

keywords = "Competition, Entrepreneurship, Family-owned business, Fruitcake, Strategy",

author = "Grimes, {Sara J.} and McDonald, {Michael P.} and John Leaptrott",

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language = "American English",

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TY - CONF

T1 - The Fruitcake Capital of the World

AU - Grimes, Sara J.

AU - McDonald, Michael P.

AU - Leaptrott, John

PY - 2013/1/1

Y1 - 2013/1/1

N2 - Two different fruitcake companies in the same small town are discussed and their widely different strategies are presented. Each of the entrepreneurs began working with a “master baker” as little boys but later followed different paths to develop a successful fruitcake business. A brief history of the fruitcake is offered as evidence that the product has been around for hundreds of years and will likely not go away anytime soon in spite of the ridicule and humor that has surrounded fruitcakes during the past twenty-five years.

AB - Two different fruitcake companies in the same small town are discussed and their widely different strategies are presented. Each of the entrepreneurs began working with a “master baker” as little boys but later followed different paths to develop a successful fruitcake business. A brief history of the fruitcake is offered as evidence that the product has been around for hundreds of years and will likely not go away anytime soon in spite of the ridicule and humor that has surrounded fruitcakes during the past twenty-five years.

KW - Competition

KW - Entrepreneurship

KW - Family-owned business

KW - Fruitcake

KW - Strategy

UR - https://digitalcommons.georgiasouthern.edu/management-facpres/27

M3 - Presentation

T2 - Academic and Business Research Institute International Conference (AABRI)

Y2 - 10 October 2013

ER -

The Fruitcake Capital of the World

Abstract

Conference

Keywords

Access to Document

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