The growing body of research in pharmaceutical and healthcare marketing

Avinandan Mukherjee

doi:10.1108/ijphm.2008.32402caa.001

The growing body of research in pharmaceutical and healthcare marketing

Avinandan Mukherjee

Marketing

Montclair State University

Research output: Contribution to journal › Editorial

Original language	English
Pages (from-to)	3-6
Number of pages	4
Journal	International Journal of Pharmaceutical and Healthcare Marketing
Volume	2
Issue number	3
DOIs	https://doi.org/10.1108/ijphm.2008.32402caa.001
State	Published - Sep 5 2008

Scopus Subject Areas

Health Policy
Marketing

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1108/ijphm.2008.32402caa.001

Cite this

@article{841d7ca42107420e861f454fb54f6432,

title = "The growing body of research in pharmaceutical and healthcare marketing",

author = "Avinandan Mukherjee",

year = "2008",

month = sep,

day = "5",

doi = "10.1108/ijphm.2008.32402caa.001",

language = "English",

volume = "2",

pages = "3--6",

journal = "International Journal of Pharmaceutical and Healthcare Marketing",

issn = "1750-6123",

publisher = "Emerald Group Publishing Ltd.",

number = "3",

}

TY - JOUR

T1 - The growing body of research in pharmaceutical and healthcare marketing

AU - Mukherjee, Avinandan

PY - 2008/9/5

Y1 - 2008/9/5

UR - https://www.scopus.com/pages/publications/85003044302

UR - https://www.emerald.com/ijphm/article/doi/10.1108/ijphm.2008.32402caa.001/165118/The-growing-body-of-research-in-pharmaceutical-and

U2 - 10.1108/ijphm.2008.32402caa.001

DO - 10.1108/ijphm.2008.32402caa.001

M3 - Editorial

AN - SCOPUS:85003044302

SN - 1750-6123

VL - 2

SP - 3

EP - 6

JO - International Journal of Pharmaceutical and Healthcare Marketing

JF - International Journal of Pharmaceutical and Healthcare Marketing

IS - 3

ER -

The growing body of research in pharmaceutical and healthcare marketing

Scopus Subject Areas

UN SDGs

Access to Document

Other files and links

Cite this