The Impact of Cognitive Age on Materialism, Status Consumption and Loyalty Proneness on the Indian Elderly

Rajesh Iyer; Jaqueline K. Eastman; Ruppal W. Sharma; Kevin L. Eastman

The Impact of Cognitive Age on Materialism, Status Consumption and Loyalty Proneness on the Indian Elderly

Rajesh Iyer
, Jaqueline K. Eastman
, Ruppal W. Sharma
, Kevin L. Eastman

Finance

Bradley University
Georgia Southern University
Indian Institute of Foreign Trade

Research output: Contribution to journal › Article › peer-review

Abstract

This research found Indian seniors with a younger cognitive age to be more materialistic and more motivated to consume for status, but not significantly more loyalty prone. In terms of moderating variables, self-confidence as a moderator did impact the relationship between cognitive age and materialism as well as for loyalty proneness, but not for status consumption. In terms of social involvement, it had a moderating impact between cognitive age and materialism, status consumption, and loyalty proneness. This suggests the importance of social relationships for Indian elderly and the impact they have on consumption variables

Original language	American English
Journal	Marketing Management Journal
Volume	27
State	Published - Apr 1 2017

Disciplines

Business Administration, Management, and Operations
Marketing

Access to Document

https://www.mmaglobal.org/_files/ugd/3968ca_90e8bab376d945079340d174f2b0528f.pdf

Cite this

@article{16f784f97e1e4884aeedda7d797d5190,

title = "The Impact of Cognitive Age on Materialism, Status Consumption and Loyalty Proneness on the Indian Elderly",

abstract = " This research found Indian seniors with a younger cognitive age to be more materialistic and more motivated to consume for status, but not significantly more loyalty prone. In terms of moderating variables, self-confidence as a moderator did impact the relationship between cognitive age and materialism as well as for loyalty proneness, but not for status consumption. In terms of social involvement, it had a moderating impact between cognitive age and materialism, status consumption, and loyalty proneness. This suggests the importance of social relationships for Indian elderly and the impact they have on consumption variables",

author = "Rajesh Iyer and Eastman, \{Jaqueline K.\} and Sharma, \{Ruppal W.\} and Eastman, \{Kevin L.\}",

year = "2017",

month = apr,

day = "1",

language = "American English",

volume = "27",

journal = "Marketing Management Journal",

issn = "2329-9762",

}

TY - JOUR

T1 - The Impact of Cognitive Age on Materialism, Status Consumption and Loyalty Proneness on the Indian Elderly

AU - Iyer, Rajesh

AU - Eastman, Jaqueline K.

AU - Sharma, Ruppal W.

AU - Eastman, Kevin L.

PY - 2017/4/1

Y1 - 2017/4/1

N2 - This research found Indian seniors with a younger cognitive age to be more materialistic and more motivated to consume for status, but not significantly more loyalty prone. In terms of moderating variables, self-confidence as a moderator did impact the relationship between cognitive age and materialism as well as for loyalty proneness, but not for status consumption. In terms of social involvement, it had a moderating impact between cognitive age and materialism, status consumption, and loyalty proneness. This suggests the importance of social relationships for Indian elderly and the impact they have on consumption variables

AB - This research found Indian seniors with a younger cognitive age to be more materialistic and more motivated to consume for status, but not significantly more loyalty prone. In terms of moderating variables, self-confidence as a moderator did impact the relationship between cognitive age and materialism as well as for loyalty proneness, but not for status consumption. In terms of social involvement, it had a moderating impact between cognitive age and materialism, status consumption, and loyalty proneness. This suggests the importance of social relationships for Indian elderly and the impact they have on consumption variables

UR - https://digitalcommons.georgiasouthern.edu/marketing-facpubs/127

UR - https://www.mmaglobal.org/_files/ugd/3968ca_90e8bab376d945079340d174f2b0528f.pdf

M3 - Article

SN - 2329-9762

VL - 27

JO - Marketing Management Journal

JF - Marketing Management Journal

ER -

The Impact of Cognitive Age on Materialism, Status Consumption and Loyalty Proneness on the Indian Elderly

Abstract

Disciplines

Access to Document

Other files and links

Cite this