@conference{3dcbd2723e854375bf537bfc3f7fb039,
title = "The Impact of Online Shopping Experience on Risk Perceptions and Purchase Intentions: The Moderating Role of Product Catagory",
keywords = "Online purchase intentions, Experience, Product category, Perceived risk",
author = "Bo Dai",
year = "2007",
month = mar,
language = "American English",
note = "Six-State Graduate Student Consortium, Department of Merchandising, Apparel and Textiles, University of Kentucky ; Conference date: 01-03-2007",
}