The Impact of Online Shopping Experience on Risk Perceptions and Purchase Intentions

Bo Dai

The Impact of Online Shopping Experience on Risk Perceptions and Purchase Intentions

Marketing

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Jan 2007
Event	National Textile Center Research Presentation Competition, Departments of Consumer Affairs and Polymer and Fiber Engineering, Auburn University - Duration: Jan 1 2007 → …

Conference

Conference	National Textile Center Research Presentation Competition, Departments of Consumer Affairs and Polymer and Fiber Engineering, Auburn University
Period	01/1/07 → …

Keywords

Online purchase intentions
Experience
Product category
Perceived risk

DC Disciplines

Business

Cite this

@conference{3b97833fdab745b89a4e6a8ddee0e3c3,

title = "The Impact of Online Shopping Experience on Risk Perceptions and Purchase Intentions",

keywords = "Online purchase intentions, Experience, Product category, Perceived risk",

author = "Bo Dai",

year = "2007",

month = jan,

language = "American English",

note = "National Textile Center Research Presentation Competition, Departments of Consumer Affairs and Polymer and Fiber Engineering, Auburn University ; Conference date: 01-01-2007",

}

TY - CONF

T1 - The Impact of Online Shopping Experience on Risk Perceptions and Purchase Intentions

AU - Dai, Bo

PY - 2007/1

Y1 - 2007/1

KW - Online purchase intentions

KW - Experience

KW - Product category

KW - Perceived risk

M3 - Presentation

T2 - National Textile Center Research Presentation Competition, Departments of Consumer Affairs and Polymer and Fiber Engineering, Auburn University

Y2 - 1 January 2007

ER -