The Impact of Online Shopping Experience on Risk Perceptions and Purchase Intentions

Bo Dai

The Impact of Online Shopping Experience on Risk Perceptions and Purchase Intentions

Bo Dai

Marketing

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Jan 2007
Event	National Textile Center Research Presentation Competition, Departments of Consumer Affairs and Polymer and Fiber Engineering, Auburn University - Duration: Jan 1 2007 → …

Conference

Conference	National Textile Center Research Presentation Competition, Departments of Consumer Affairs and Polymer and Fiber Engineering, Auburn University
Period	01/1/07 → …

Disciplines

Business

Keywords

Online purchase intentions
Experience
Product category
Perceived risk

Cite this

@conference{3b97833fdab745b89a4e6a8ddee0e3c3,

title = "The Impact of Online Shopping Experience on Risk Perceptions and Purchase Intentions",

keywords = "Online purchase intentions, Experience, Product category, Perceived risk",

author = "Bo Dai",

year = "2007",

month = jan,

language = "American English",

note = "National Textile Center Research Presentation Competition, Departments of Consumer Affairs and Polymer and Fiber Engineering, Auburn University ; Conference date: 01-01-2007",

}

TY - CONF

T1 - The Impact of Online Shopping Experience on Risk Perceptions and Purchase Intentions

AU - Dai, Bo

PY - 2007/1

Y1 - 2007/1

KW - Online purchase intentions

KW - Experience

KW - Product category

KW - Perceived risk

M3 - Presentation

T2 - National Textile Center Research Presentation Competition, Departments of Consumer Affairs and Polymer and Fiber Engineering, Auburn University

Y2 - 1 January 2007

ER -