Abstract
Servitization (i.e., integrating service design, strategy, delivery, and processes) as a manufacturing firm strategy has produced ambiguous findings in its relationship with firm performance. Thus, we propose a service dominant (S-D) orientation approach to help firms develop capabilities needed to cover various methods of customer value co-creation to improve performance.
| Original language | American English |
|---|---|
| Title of host publication | Proceedings of the Production and Operations Management Society Annual Conference |
| State | Published - May 5 2017 |
Keywords
- Firm performance
- Link
- Logic view
- Service dominant
- Servitization
DC Disciplines
- Business Administration, Management, and Operations
- Operations and Supply Chain Management