@conference{62bb9bfe031b4107bbf5fab636f6abe4,
title = "The Influence of Consumer Knowledge of the Cause and the Brand, Perceived Fit, and Perceived Company Motivation on Consumer Attitude Toward Cause-brand Alliances",
author = "Beth Myers",
note = "The following tracks were presented at the 64th Annual Conference of the International Textile and Apparel Association in Los Angeles, CA, USA. The proceedings are organized based on tracks for the 2007 meeting. The links below provide a list of presentations made in each track.The proceedings are retrievable from the Iowa State University Special Digital Collections for Professional Organizations which may be accessed by clicking here.; International Textile and Apparel Association Annual Conference ; Conference date: 01-11-2016",
year = "2007",
month = nov,
language = "American English",
}