The Influence of Perceived Cause-brand Fit, Cause Involvement, and Perceived Motivations on Consumer Attitude Toward a Cause-brand Alliance and Intentions to Purchase the Product Associated With the Alliance

Beth Myers; Wi-Suk Kwon; Sandra Forsythe

The Influence of Perceived Cause-brand Fit, Cause Involvement, and Perceived Motivations on Consumer Attitude Toward a Cause-brand Alliance and Intentions to Purchase the Product Associated With the Alliance

Beth Myers, Wi-Suk Kwon, Sandra Forsythe

Human Ecology

Auburn University

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Jul 2011
Event	Fifth International Consumer Sciences Research Conference - Bonn, Germany Duration: Jul 1 2011 → …

Conference

Conference	Fifth International Consumer Sciences Research Conference
Period	07/1/11 → …

DC Disciplines

Business
Advertising and Promotion Management
Fashion Business
Social and Behavioral Sciences
Sociology
Human Ecology

Cite this

@conference{160a3f6502124a5fbb546544f5080b42,

title = "The Influence of Perceived Cause-brand Fit, Cause Involvement, and Perceived Motivations on Consumer Attitude Toward a Cause-brand Alliance and Intentions to Purchase the Product Associated With the Alliance",

author = "Beth Myers and Wi-Suk Kwon and Sandra Forsythe",

year = "2011",

month = jul,

language = "American English",

note = "Fifth International Consumer Sciences Research Conference ; Conference date: 01-07-2011",

}

The Influence of Perceived Cause-brand Fit, Cause Involvement, and Perceived Motivations on Consumer Attitude Toward a Cause-brand Alliance and Intentions to Purchase the Product Associated With the Alliance. / Myers, Beth; Kwon, Wi-Suk; Forsythe, Sandra.
2011. Fifth International Consumer Sciences Research Conference.

Research output: Contribution to conference › Presentation

TY - CONF

T1 - The Influence of Perceived Cause-brand Fit, Cause Involvement, and Perceived Motivations on Consumer Attitude Toward a Cause-brand Alliance and Intentions to Purchase the Product Associated With the Alliance

AU - Myers, Beth

AU - Kwon, Wi-Suk

AU - Forsythe, Sandra

PY - 2011/7

Y1 - 2011/7

M3 - Presentation

T2 - Fifth International Consumer Sciences Research Conference

Y2 - 1 July 2011

ER -