Abstract
A well-designed product increases customer value and leads to repeat usage. However, studies on the impact of website quality on customer usage fail to distinguish website competence from website capability, ignoring that website quality performance has impacts on other website quality attributes. We gather data from 314 undergraduate students and apply partial least square method to examine the design quality mechanisms and other factors that influence users’ experience. Our results indicate that offering personalized products or services is an important enabler toward enhancing users’ attitude and usage intention. Particularly, for IS education in the format of e-learning, our results suggest firms developing textbook technology platforms primarily focus on creating superior quality designs leading to capabilities that enhance user customization. The customization experience will lead to better satisfaction via both perceived usefulness and perceived ease-of-use.
Original language | English |
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Pages (from-to) | 256-265 |
Number of pages | 10 |
Journal | Journal of Computer Information Systems |
Volume | 59 |
Issue number | 3 |
DOIs | |
State | Published - May 4 2019 |
Scopus Subject Areas
- Information Systems
- Education
- Computer Networks and Communications
Keywords
- Cognition and reasoning
- design quality
- interface of information systems and operations management
- mass customization
- service industry