The Investment Management of Promotion Expenditures

William Levernier, Morgan P. Miles, John B. White

Research output: Contribution to journal › Article › peer-review

Abstract

This article was published in Research in Finance.

@article{27818b82e0a548e4849c883d4779a5c5,

title = "The Investment Management of Promotion Expenditures",

abstract = " This article was published in Research in Finance. ",

keywords = "Investment management, Promotion expenditures",

author = "William Levernier and Miles, {Morgan P.} and White, {John B.}",

year = "1999",

month = jan,

day = "1",

language = "American English",

volume = "17",

journal = "Research in Finance",

publisher = "Emerald Group Publishing Ltd.",

}

TY - JOUR

T1 - The Investment Management of Promotion Expenditures

AU - Levernier, William

AU - Miles, Morgan P.

AU - White, John B.

PY - 1999/1/1

Y1 - 1999/1/1

N2 - This article was published in Research in Finance.

AB - This article was published in Research in Finance.

KW - Investment management

KW - Promotion expenditures

UR - https://digitalcommons.georgiasouthern.edu/economics-facpubs/164

M3 - Article

VL - 17

JO - Research in Finance

JF - Research in Finance

ER -