Abstract
The globalization of the NPD process suggests that collaboration among buyers, engineers, and suppliers is subject to cultural, spatial, and economic influences. Drawing from TCE and triadic, global survey data, we explore how cultural, geographic, and economic distance moderates the effects of technological uncertainty and asset specificity on joint actions.
Original language | American English |
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State | Published - Nov 22 2014 |
Event | Decision Sciences Institute Annual Meeting - Tampa, FL Duration: Nov 22 2014 → … |
Conference
Conference | Decision Sciences Institute Annual Meeting |
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Period | 11/22/14 → … |
Keywords
- Buyer-engineer-supplier NPD teams
- NPD process
- Team governance
- Technological uncertainty
DC Disciplines
- Business