The More Efficient the Better: Advertising Efficiency and Its Impact on Firm’s Financial Performance

Jin-Woo Kim, Traci H. Freling

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - Jun 2011
Event	INFORMS Marketing Science Conference - Houston, TX Duration: Jun 1 2011 → …

Conference	INFORMS Marketing Science Conference
Period	06/1/11 → …

Disciplines

@conference{7ff224fab5c64dc2b0e9eb623f76e0a1,

title = "The More Efficient the Better: Advertising Efficiency and Its Impact on Firm{\textquoteright}s Financial Performance",

author = "Jin-Woo Kim and Freling, \{Traci H.\}",

year = "2011",

month = jun,

language = "American English",

note = "INFORMS Marketing Science Conference ; Conference date: 01-06-2011",

}