The Relationship of Perceived Knowledge with Perceived Risk: an Exploratory Study

Jacqueline K. Eastman; Lindsay Levine; Tyler Meharg

The Relationship of Perceived Knowledge with Perceived Risk: an Exploratory Study

Jacqueline K. Eastman, Lindsay Levine, Tyler Meharg

Marketing

Georgia Southern University

Research output: Contribution to conference › Presentation

Abstract

This research explores the relationship between perceived risk and perceived knowledge in the financial investment domain. This will be accomplished through a 2x2 experiment comparing levels of knowledge with levels of risk to determine the impact on choice of portfolio in setting up a retirement investment plan.

Original language	American English
State	Published - Jan 1 2013
Event	Association of Consumer Research Annual Conference (ACR) - Duration: Jan 1 2013 → …

Conference

Conference	Association of Consumer Research Annual Conference (ACR)
Period	01/1/13 → …

Keywords

Financial investments
Perceived knowledge
Perceived risks

DC Disciplines

Business Administration, Management, and Operations
Marketing

Access to Document

http://www.acrwebsite.org/volumes/1014616/volumes/v41/NA-41

Cite this

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title = "The Relationship of Perceived Knowledge with Perceived Risk: an Exploratory Study",

abstract = " This research explores the relationship between perceived risk and perceived knowledge in the financial investment domain. This will be accomplished through a 2x2 experiment comparing levels of knowledge with levels of risk to determine the impact on choice of portfolio in setting up a retirement investment plan.",

keywords = "Financial investments, Perceived knowledge, Perceived risks",

author = "Eastman, {Jacqueline K.} and Lindsay Levine and Tyler Meharg",

year = "2013",

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language = "American English",

note = "Association of Consumer Research Annual Conference (ACR) ; Conference date: 01-01-2013",

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TY - CONF

T1 - The Relationship of Perceived Knowledge with Perceived Risk: an Exploratory Study

AU - Eastman, Jacqueline K.

AU - Levine, Lindsay

AU - Meharg, Tyler

PY - 2013/1/1

Y1 - 2013/1/1

N2 - This research explores the relationship between perceived risk and perceived knowledge in the financial investment domain. This will be accomplished through a 2x2 experiment comparing levels of knowledge with levels of risk to determine the impact on choice of portfolio in setting up a retirement investment plan.

AB - This research explores the relationship between perceived risk and perceived knowledge in the financial investment domain. This will be accomplished through a 2x2 experiment comparing levels of knowledge with levels of risk to determine the impact on choice of portfolio in setting up a retirement investment plan.

KW - Financial investments

KW - Perceived knowledge

KW - Perceived risks

UR - https://digitalcommons.georgiasouthern.edu/marketing-facpres/19

UR - http://www.acrwebsite.org/volumes/1014616/volumes/v41/NA-41

M3 - Presentation

T2 - Association of Consumer Research Annual Conference (ACR)

Y2 - 1 January 2013

ER -

The Relationship of Perceived Knowledge with Perceived Risk: an Exploratory Study

Abstract

Conference

Keywords

DC Disciplines

Access to Document

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Cite this