The Role of Proctorship for Independent Sales Representatives: Influencing Effective Inter-Organizational Relationships

Renee J. Fontenot, Kathleen H. Gruben, Timothy B. Palmer

Research output: Contribution to book or proceedingChapterpeer-review

Abstract

Independent sales representatives work in heterogeneous sales environments, have little direct managerial influence, great responsibilities, and are faced with the role of self-management to achieve both supplier and self-desired outcomes. An adaptation of a previously proposed schema of control, proctorship, is presented. Introducing the complexity of controlling independent sales representatives.

Original languageEnglish
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Pages418-423
Number of pages6
DOIs
StatePublished - 2015

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

Scopus Subject Areas

  • Marketing
  • Strategy and Management

Keywords

  • Boundary Span
  • Organizational Commitment
  • Relationship Marketing
  • Sales Performance
  • Sales Representative

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