TY - JOUR
T1 - The state of the journal
T2 - four years of publication
AU - Mukherjee, Avinandan
PY - 2010/11/23
Y1 - 2010/11/23
N2 - Purpose – The purpose of this paper is to reflect on the development and progression of the International Journal of Pharmaceutical and Healthcare Marketing and include comments on its future direction. Design/methodology/approach – The paper takes the approach of an essay format. Findings – The journal has published key papers in pharmaceutical and healthcare research and continues to develop an interdisciplinary character with contributions from scholarly and practiceoriented sources. Originality/value – The paper provides a contemporary appraisal of the status and positioning of the journal.
AB - Purpose – The purpose of this paper is to reflect on the development and progression of the International Journal of Pharmaceutical and Healthcare Marketing and include comments on its future direction. Design/methodology/approach – The paper takes the approach of an essay format. Findings – The journal has published key papers in pharmaceutical and healthcare research and continues to develop an interdisciplinary character with contributions from scholarly and practiceoriented sources. Originality/value – The paper provides a contemporary appraisal of the status and positioning of the journal.
KW - Health and medicine
KW - Pharmaceuticals industry
KW - Research work
KW - Serials
UR - https://www.scopus.com/pages/publications/78649231439
UR - https://www.emerald.com/ijphm/article-abstract/4/4/309/164430/The-state-of-the-journal-four-years-of-publication?redirectedFrom=fulltext
U2 - 10.1108/17506121011095173
DO - 10.1108/17506121011095173
M3 - Systematic review
AN - SCOPUS:78649231439
SN - 1750-6123
VL - 4
SP - 309
EP - 323
JO - International Journal of Pharmaceutical and Healthcare Marketing
JF - International Journal of Pharmaceutical and Healthcare Marketing
IS - 4
ER -
