The University Pages Game: Gamified use of the LinkedIn Student & Alumni Tool to enhance student understanding of the role of social media in building social capital

Research output: Contribution to conferencePaperpeer-review

Abstract

Like many other academic disciplines, gamified learning environments are increasing in IS education. Creating and using gamified learning experiences contributes to "flipped classrooms" and is widely viewed as a mechanism for increasing course engagement among millennial students. This paper describes the creation and use of a social media module for a MIS course that uses game elements to introduce students to LinkedIn's Student and Alumni Tool and how it can be used to build social capital. Because LinkedIn Student & Alumni tool is relatively unknown among students, the social media module, which we call the University Pages Game, also provides instructors with a vehicle for illustrating precepts of the Unified Theory of Acceptance and Use of Technology (UTAUT).

Original languageEnglish
StatePublished - 2016
Event2016 AIS SIGED International Conference on IS Education and Research - Dublin, Ireland
Duration: Dec 11 2016Dec 14 2016

Conference

Conference2016 AIS SIGED International Conference on IS Education and Research
Country/TerritoryIreland
CityDublin
Period12/11/1612/14/16

Scopus Subject Areas

  • Information Systems
  • Education

Keywords

  • Gamification
  • LinkedIn
  • Social capital
  • Social media
  • UTAUT

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