Toward a better understanding of core and peripheral market demand for women's sporting events: An importance-performance map analysis approach

Tyreal Yizhou Qian; Gregg Rich; Lei Luo

Toward a better understanding of core and peripheral market demand for women's sporting events: An importance-performance map analysis approach

Tyreal Yizhou Qian, Gregg Rich, Lei Luo

Health Sciences & Kinesiology

Research output: Contribution to conference › Poster › peer-review

9 Downloads (Pure)

Original language	American English
State	Published - Oct 20 2021
Event	2021 Sport Marketing Association Conference - Las Vegas, NV, United States Duration: Oct 20 2021 → Oct 23 2021 https://www.sportmarketingassociation.com/

Conference

Conference	2021 Sport Marketing Association Conference
Abbreviated title	SMA Conference
Country/Territory	United States
City	Las Vegas, NV
Period	10/20/21 → 10/23/21
Internet address	https://www.sportmarketingassociation.com/

Access to Document

Toward a better understanding of core and peripheral market demand for women's sporting events: An importance-performance map analysis approachSubmitted manuscript, 143 KBLicense: Unspecified

1 Article

Impact of market demand on recurring hallmark sporting event spectators: an empirical study of the Shanghai Masters
Luo, L., Qian, T. Y., Rich, G. & Zhang, J. J., Apr 5 2022, In: International Journal of Sports Marketing and Sponsorship. 23, 2, p. 311-325 15 p.
Research output: Contribution to journal › Article › peer-review
11 Scopus citations

Cite this

@conference{1859fa1adcb44bcf8215514b503b09e9,

title = "Toward a better understanding of core and peripheral market demand for women's sporting events: An importance-performance map analysis approach",

author = "Qian, \{Tyreal Yizhou\} and Gregg Rich and Lei Luo",

year = "2021",

month = oct,

day = "20",

language = "American English",

note = "2021 Sport Marketing Association Conference, SMA Conference ; Conference date: 20-10-2021 Through 23-10-2021",

url = "https://www.sportmarketingassociation.com/",

}

Toward a better understanding of core and peripheral market demand for women's sporting events: An importance-performance map analysis approach

Conference

Access to Document

Research output

Impact of market demand on recurring hallmark sporting event spectators: an empirical study of the Shanghai Masters

Cite this