Abstract
U.S. trademark law dates to Lanham Act of 1964. A trademark is an element of intellectual property used to distinguish products or services by properly identifying them with their rightful maker. Trademarks are best known as being words or logos tied to a product or service, but they can also take the form of symbols, colors, and other elements. Trademarks aid consumers in searching for goods and services and attaching expected value to those goods and services. While federal filing for a trademark is not required, the advantages to federal filing are substantial and necessary if you want to protect your trademark beyond the local level and recover damages in lawsuits.
Original language | English |
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Title of host publication | Encyclopedia of Sport Management, Second Edition |
Publisher | Edward Elgar Publishing Ltd. |
Pages | 993-994 |
Number of pages | 2 |
ISBN (Electronic) | 9781035317189 |
ISBN (Print) | 9781035317172 |
DOIs | |
State | Published - Jan 1 2024 |
Scopus Subject Areas
- General Social Sciences
- General Economics, Econometrics and Finance
- General Business, Management and Accounting
Keywords
- Intellectual property law
- Lanham Act
- Sport law
- Trademark
- Trademark monetization
- U.S. law