@inbook{aa3e337513284f89a026c8ea2c60214b,
title = "Trademark",
abstract = "U.S. trademark law dates to Lanham Act of 1964. A trademark is an element of intellectual property used to distinguish products or services by properly identifying them with their rightful maker. Trademarks are best known as being words or logos tied to a product or service, but they can also take the form of symbols, colors, and other elements. Trademarks aid consumers in searching for goods and services and attaching expected value to those goods and services. While federal filing for a trademark is not required, the advantages to federal filing are substantial and necessary if you want to protect your trademark beyond the local level and recover damages in lawsuits.",
keywords = "Intellectual property law, Lanham Act, Sport law, Trademark, Trademark monetization, U.S. law",
author = "Chris Hanna",
note = "Publisher Copyright: {\textcopyright} The Editor and Contributing Authors Severally 2024. All rights reserved.",
year = "2024",
month = sep,
day = "17",
doi = "10.4337/9781035317189.ch583",
language = "English",
isbn = "9781035317189",
series = "Encyclopedia of Sport Management, Second Edition",
publisher = "Edward Elgar Publishing Ltd.",
pages = "993--994",
booktitle = "Encyclopedia of Sport Management, Second Edition",
address = "United Kingdom",
}