Unpacking the experience of individuals engaging in incentivized false (and genuine) positive reviews: The impact on brand satisfaction

Sıddık Bozkurt, Emma Welch, David Gligor, Nichole Gligor, Vipul Garg, Kishore Gopalakrishna Pillai

Research output: Contribution to journal › Article › peer-review

5 Scopus citations

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Psychology