Using Product Positioning Strategies to Establish National Images: An Exercise Using Current International Events in the Marketing Classroom

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Fingerprint

Dive into the research topics of 'Using Product Positioning Strategies to Establish National Images: An Exercise Using Current International Events in the Marketing Classroom'. Together they form a unique fingerprint.

Social Sciences

Nursing and Health Professions