Using Videoconferencing to Solve a Business Finance Problem: Challenges and Lessons Learned from a Transatlantic Experience

This study presents a transatlantic project that requires business students to use videoconferencing to solve a real world business finance problem. We discuss the project’s design and delivery, the usefulness of videoconferencing in this context, and the challenges and lessons learned in the cross-cultural setting by instructors and students on each side of the Atlantic. A post-project survey reveals both German and U.S. students regard the transatlantic project to be a valuable experience, though the U.S. students view the project more favorably than did their German counterparts. The project also reveals some interesting transatlantic differences in higher education pedagogies.