Abstract
Supplier integration in the NPD process suggests that a salesperson loses his/her traditional position of being a sole gatekeeper to communicate with a buying firm. Drawing from sociotechnical system theory, we explore how direct communication of an engineer with a buying firm affects salesperson’s behavioral constraints and his/her performance.
Original language | American English |
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State | Published - Nov 22 2015 |
Event | Decision Sciences Institute Annual Meeting (DSI) - Duration: Nov 20 2016 → … |
Conference
Conference | Decision Sciences Institute Annual Meeting (DSI) |
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Period | 11/20/16 → … |
Disciplines
- Business
Keywords
- Behavioral constraints
- NPD process
- Sociotechnical system theory
- Supplier integration