Why Supplier Integration Fails? The Impact of Salesperson's Behavioral Constraints

Jae-Young Oh, Scott C. Ellis, Clyde W. Holsapple

Research output: Contribution to conferencePresentation

Abstract

Supplier integration in the NPD process suggests that a salesperson loses his/her traditional position of being a sole gatekeeper to communicate with a buying firm. Drawing from sociotechnical system theory, we explore how direct communication of an engineer with a buying firm affects salesperson’s behavioral constraints and his/her performance.
Original languageAmerican English
StatePublished - Nov 22 2015
EventDecision Sciences Institute Annual Meeting (DSI) -
Duration: Nov 20 2016 → …

Conference

ConferenceDecision Sciences Institute Annual Meeting (DSI)
Period11/20/16 → …

Disciplines

  • Business

Keywords

  • Behavioral constraints
  • NPD process
  • Sociotechnical system theory
  • Supplier integration

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