TY - JOUR
T1 - Zika-Virus-Related Photo Sharing on Pinterest and Instagram
AU - Fung, Isaac Chun Hai
AU - Blankenship, Elizabeth B.
AU - Goff, M. Elizabeth
AU - Mullican, Lindsay A.
AU - Chan, Kwun Cheung
AU - Saroha, Nitin
AU - Duke, Carmen H.
AU - Eremeeva, Marina E.
AU - Fu, King Wa
AU - Tse, Zion Tsz Ho
N1 - Publisher Copyright:
Copyright © 2017 Society for Disaster Medicine and Public Health, Inc.
PY - 2017/12/1
Y1 - 2017/12/1
N2 - Objective Pinterest (San Francisco, CA) and Instagram (Menlo Park, CA) are 2 popular photo-sharing social media platforms among young individuals. We assessed differences between Instagram and Pinterest in relaying photographic information regarding Zika virus. Specifically, we investigated whether the percentage of Zika-virus-related photos with Spanish or Portuguese texts embedded therein was higher for Instagram than for Pinterest and whether the contents of Zika-virus-related photos shared on Pinterest were different from those shared on Instagram. Methods We retrieved and manually coded 616 Pinterest (key words: zika AND virus) and 616 Instagram (hashtag: #zikavirus) photos. Results Among the manually coded samples, 47% (290/616) of Pinterest photos and 23% (144/616) of Instagram photos were relevant to Zika virus. Words were embedded in 57% (164/290) of relevant Pinterest photos and all 144 relevant Instagram photos. Among the photos with embedded words, photos in Spanish or Portuguese were more prevalent on Instagram (77/144, 53%) than on Pinterest (14/164, 9%). There were more Zika-virus-related photos on Instagram than on Pinterest pertinent to Zika virus prevention (59/144, 41%, versus 41/290, 14%; P<0.0001), the effects of Zika virus on pregnancy (27/144, 19%, versus 32/290, 11%; P=0.04), and Zika-virus-associated deaths (4/144, 2%, versus 0/290, 0%; P=0.01). Conclusions Pinterest and Instagram are similar platforms for Zika virus prevention communication. (Disaster Med Public Health Preparedness. 2017;11:656-659) .
AB - Objective Pinterest (San Francisco, CA) and Instagram (Menlo Park, CA) are 2 popular photo-sharing social media platforms among young individuals. We assessed differences between Instagram and Pinterest in relaying photographic information regarding Zika virus. Specifically, we investigated whether the percentage of Zika-virus-related photos with Spanish or Portuguese texts embedded therein was higher for Instagram than for Pinterest and whether the contents of Zika-virus-related photos shared on Pinterest were different from those shared on Instagram. Methods We retrieved and manually coded 616 Pinterest (key words: zika AND virus) and 616 Instagram (hashtag: #zikavirus) photos. Results Among the manually coded samples, 47% (290/616) of Pinterest photos and 23% (144/616) of Instagram photos were relevant to Zika virus. Words were embedded in 57% (164/290) of relevant Pinterest photos and all 144 relevant Instagram photos. Among the photos with embedded words, photos in Spanish or Portuguese were more prevalent on Instagram (77/144, 53%) than on Pinterest (14/164, 9%). There were more Zika-virus-related photos on Instagram than on Pinterest pertinent to Zika virus prevention (59/144, 41%, versus 41/290, 14%; P<0.0001), the effects of Zika virus on pregnancy (27/144, 19%, versus 32/290, 11%; P=0.04), and Zika-virus-associated deaths (4/144, 2%, versus 0/290, 0%; P=0.01). Conclusions Pinterest and Instagram are similar platforms for Zika virus prevention communication. (Disaster Med Public Health Preparedness. 2017;11:656-659) .
KW - Zika virus disease
KW - health communication
KW - health education
KW - social media
UR - http://www.scopus.com/inward/record.url?scp=85015934846&partnerID=8YFLogxK
U2 - 10.1017/dmp.2017.23
DO - 10.1017/dmp.2017.23
M3 - Article
SN - 1935-7893
VL - 11
SP - 656
EP - 659
JO - Disaster Medicine and Public Health Preparedness
JF - Disaster Medicine and Public Health Preparedness
IS - 6
ER -
