Zika-Virus Related Photo-Sharing on Pinterest and Instagram

Isaac Chun-Hai Fung, Elizabeth B. Blankenship, Mary Elizabeth Goff, Lindsay A. Mullican, Kwun Cheung Chan, Nitin Saroha, Carmen H. Duke, Marina E. Ermeeva, King-Wa Fu, Zion Tsz Ho Tse, Marina Eremeeva

Research output: Contribution to conferencePresentation

Abstract

Communicating accurate, accessible and actionable information to diverse populations is a key component of emergency responses against the Zika virus outbreak. Public health agencies are engaging the public using fast-growing photo-sharing social media sites such as Pinterest and Instagram. In this cross-sectional study, 616 Pinterest photos (keyword: “zika” AND “virus”; the maximum number of photos that we were able to retrieve via web scraping) and 616 Instagram photos (#zikavirus; randomly selected from 9370 Instagram photos retrieved via Instagram Application Programming Interface) were retrieved on April 3, 2016. Two trained individuals manually coded photos based on their relevance to Zika virus, words embedded, language and their content categories (any category that applies). Among our samples, 47% (290/616) of Pinterest photos and 23% (144/616) of Instagram photos were relevant to Zika virus. Words were embedded in 57% (164/290) of relevant Pinterest photos and 100% (144/144) of relevant Instagram photos. Among the photos with embedded words, more Instagram photos were in Spanish and Portuguese (77/144, 53%) than Pinterest (14/164, 9%) (P

Original languageAmerican English
StatePublished - Nov 15 2016
EventAmerican Society for Tropical Medicine and Hygiene Annual Meeting (ASTMH) -
Duration: Nov 15 2016 → …

Conference

ConferenceAmerican Society for Tropical Medicine and Hygiene Annual Meeting (ASTMH)
Period11/15/16 → …

Keywords

  • Instagram
  • Photo-Sharing
  • Pinterest
  • Viruses
  • Zika

DC Disciplines

  • Environmental Health
  • Environmental Health and Protection
  • Environmental Public Health
  • Public Health

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